ARAUCO is pleased to announce the debut of PRISM, a new brand name for the company’s thermally fused laminate (TFL) products produced in North America. The PRISM brand will represent ARAUCO’s collection of 76 designs, as well as any future exclusive design releases.
ARAUCO’s commitment to future growth of the TFL product line is evident in the company’s investment in additional TFL capacity, acquisition of a paper treating facility and the development of the TFL brand Prism. In an effort to reach designers and architects, ARAUCO completed in-depth market research and sought out to create a brand that will resonate with the audience’s desire for fresh ideas and color variety.
“After a deep understanding of the design community, we saw an opportunity to create a TFL brand that will stand out from the current product offering with a personality that speaks directly to the design community,” explains Sebastian Cremaschi, Director of Marketing. “On every promotional aspect of Prism you will find a fun, simple and clear message that will not be unnoticed, adding value to our customers, specifiers and consumers.”
ARAUCO will debut the look of the new brand, along with two new design series’, Mherge and Reclamation Maple, at the AWFS trade show in Las Vegas this week.
From Woodworking Network: https://www.woodworkingnetwork.com/wood/panel-supply/arauco-panel-announces-new-tfl-brand?ss=news,news,woodworking_industry_news,news,almanac_market_data,news