Roseburg has named Lorraine Russ as Director of Structural and Specialty Panels, a newly created role in which she will lead the company’s commercial efforts for softwood and hardwood plywood. Russ comes to Roseburg with a solid depth of leadership experience in strategic sales planning, product innovation and commercialization, and marketing after more than a decade in the building products industry….
APA Names New Chair, Vice Chair; Trustees Join Board
APA Names New Chair, Vice Chair; Trustees Join Board
A new chair, vice chair and two new members have been elected to APA-The Engineered Wood Assn.’s Board of Trustees.
Ashlee Cribb, vice president of wood products for PotlatchDeltic Corp., has been elected to serve as chair on APA’s Board of Trustees, succeeding Roy O. Martin III. Cribb steps into this position after being elected vice chair earlier this year. Her areas of expertise include sales, marketing, strategic planning and operations management. Before joining PotlatchDeltic, Cribb was senior vice president and chief commercial officer for Roseburg Forest Products. She previously held leadership positions at Georgia-Pacific, including vice president of industrial packaging. She also has 21 years of experience working in the chemical industry at Imerys Performance Minerals and Solutia, Inc. (formerly Monsanto). Cribb earned an MBA from Washington University and a bachelor’s degree in chemical engineering from Georgia Institute of Technology.
Doug Asano, senior vice president of sales & marketing for Roseburg Forest Products Co., has been elected to fill the vice chair position. Asano leads Roseburg’s sales, marketing, logistics, customer service and fulfillment teams. Asano joined Roseburg in 2020 as the director of sales excellence, focused on process and systems improvements and sales training. Before joining Roseburg, he worked at Huber Engineered Woods for more than 16 years in multiple commercial leadership roles, most recently as vice president of sales and marketing. He earned his bachelor’s degree in economics with honors from Dartmouth College and his MBA from The Tuck School of Business at Dartmouth College.
The two new members to the board include Stephen Williams, executive Vice President and chief financial officer of Western Forest Products, and Richie LeBlanc, president and CEO of Hunt Forest Products. LeBlanc is filling the vacancy left by Travis Bryant as Coastal Forest Products was purchased by Boise Cascade Company.
“The engineered wood industry, like so many others, is experiencing tremendous change,” says APA President Mark Tibbetts. “We are grateful for our volunteer leaders’ service to the industry and APA.”
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Roseburg Announces Massive Investment
In a much-anticipated announcement, Roseburg Forest Products revealed in last week its plan to invest $700 million during the next four years to upgrade and expand its manufacturing operations in southern Oregon, including the construction of a MDF facility in Dillard, current site of multiple operations and where the company was founded nearly 90 years ago. The total investment package includes the creation of two new manufacturing plants, and technological improvements and upgrades at existing plants in rural Douglas and Coos counties…
LP Adds New VPs
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